I don’t know about you, but there are certain things that
trigger painful memories for me. These
triggers are as diverse as the memories that are attached to them.
One of those triggers is when I use my American Express card, which is
quite often.
The three years I spent as a residential real estate agent,
I had several things working against me.
One thing that was less than ideal for a Realtor was that closing sales wasn’t exactly
my forte. But probably my biggest liability was that I didn’t particularly
enjoy showing houses. I always struggled
with not saying things like “This is the
kitchen”, “Isn’t this a lovely dining room?”
and such as that. To some extent if you’ve seen one house, you’ve seen
them all. But in spite of those liabilities since people liked me, I did pretty well. And once I had closed the deal, I thoroughly enjoyed helping my buyers find
the best financing. I became a virtual
wizard with a financial calculator. Sometime during my third year I thought, “Why don’t I
find a way to make a living with this calculator?” So I studied for and passed
the Series 7 stockbroker’s exam.
Then I affiliated with IDS Financial Services. Three years later American Express bought IDS
and it became IDS/ American Express and then just American Express Financial Services. I stayed there nine more years until I left
to pursue other things.
As a financial advisor I had a lot of freedom in how I found prospects and
clients. Occasionally, I would
participate in trade shows to get new clients.
This particular show was at the Chattanooga Marriott Trade and Convention
Center. It wasn’t cheap, but I had high hopes for a good return on my
investment. The fee for participation
was $400 for the two-day event. And then
for a drawing, I provided a $200.00 American Express gift card. I wasn’t too
concerned about the money because of the potential for the event. This trade
show was for registered pharmacists all over the state of Tennessee. And I had an accumulation program that was perfect for them. To participate the
pharmacist needed only to sign a form to
draft money into this tax-advantaged account. I was going to make out like a bandit.
The event went better than expected. Besides the sign up for the drawing, I had
candy and give aways to entice them to the table and to start a conversation. I established a good rapport with the
druggists and many of them signed for the drawing and expressed interest in the program I was offering Of course, this activity included getting all their
contact information. So after two days,
I had names, phone numbers and email addresses for about 150 pharmacists all over the
state. And these professionals had
already expressed an interest in my program. Over the next several days I would have dozens
of warm prospects to call on. Warm prospects who made a lot of money. This box was a virtual gold mine. At the end of the
event, I drew a name and presented the
winner with the gift card.
Needless to say, I would have at least one hot prospect. I put my box of
leads on the floor and packed up everything that was on the table, and I left.
As I was driving away, I had a really good feeling about the whole
experience After all, I’m the one who
found out about the show and I’m the one who registered to participate. And I’m
the one who deserved all the benefits from the experience. My name was soon to be front and center on the weekly office bulletin. But besides that good feeling I was enjoying, I also had the
nagging feeling that I had forgotten
something. The further I drove that feeling got progressively worse. About half way home it hit me. “Did I pick up
my box of leads?” I found the nearest
place to pull over. I checked the car
and the leads weren’t there. I don’t
know what panic feels like to you. For
me it starts at the base of my spine and then quickly crawls up my torso into
my neck. Then panic explodes into my
synapses and takes over my entire nervous system. I turned around and drove back to the Trade
Center as quickly as possible. I parked
in front of the building and ran into the large room where the event was
held. I found someone who was cleaning
up and asked him about my box. He said, “By
now, everything left in the room is in the dumpster.” I wasn’t sure, but I thought he said, “Everything
left in the room is in the dumpster.”
Yes, that’s exactly what he said.
They say that everything happens for a reason. I don’t normally believe that, but at least in
this case, it was true. This happened
because I was a complete idiot. The
whole, entire reason for investing the $600.00 and the two days was to come
home with that box of leads. But more important than my lost investment were the relationships and financial windfall I had lost. How could I possibly measure that? I was over the initial shock within two to three years. Then it was just a matter of living with the consequences.
So I’m sure you’re thinking, “If it bothers you so much, why don't you use another credit card?” Because I haven’t told you what happened with
my Visa.